Something wonderful happens and we want it to last forever. We even label it as a special moment in time. We always use it as a yardstick in which we measure all other events against. The challenge is most all other events can never live up to the special events. Our days and years turn into waiting and hoping for other special events to come along so we can get our fix.
All this is complete lunacy and causes so much unhappiness in our day-to-day lives because they cannot compare to that special event.